If you are a celebrity designer and shopkeeper, owner of a high profile Los Angeles boutique with a client base including Paris Hilton, Shirley MacLaine, Miley Cyrus, Nicole Richie, Halle Berry, Reese Witherspoon, Heidi Klum, Vanessa Hudgens and Kate Moss, there is a very high probability that mass trends will not be of your concern.

Well, apparently, not if you are called Jaye Hersh, and your LA boutique is called Intuition.

A $9.99 Mixed-media bracelet designed by Jaye Hersh in Target's debutant Hollywood Intuition collection

Because major retail chain Target has just announced to debut Jaye Hersh’s accessories collection this week. The collection, aptly named HollywoodIntuition, referring to both its origin and the celebrity appeal it aims to radiate, will be available in all 1,698 Target stores throughout the US and online.

To celebrate the deal she managed to ink with Target, Jaye Hersh recently threw a party in Jean Wright’s Golden Valley home, where she told friends and journalists: “This is my dream: to have my collection at Target. It’s the culmination of everything I’ve done.”

The HollywoodIntuition collection, that has its own display in Target stores (marked with Hersh’s portrait photo) features jewelry, handbags, makeup bags, headbands, hats, HollywoodIntuition Fashion Tape and a book co-authored by Hersh, titled “HollywoodIntuition”.

Hersh has a reputation of being a few steps ahead of people’s taste. “Intuition – it’s about being able to pay attention to my hunches; trying to anticipate what my customers are going to want before they know about it,” she writes in her book HollywoodIntuition.